Bespoke Heirloom Collections · Alexandra Rubin
Become an heirloom.
Alexandra Rubin is an award-winning designer crafting beautiful, timeless brands for high-net-worth individuals and business owners.
I · Private residences
A signature mark for your family.
A distinct mark that reflects your family, drawn by hand and carried through custom typography and monogramming, from the estate and the dinner table to the yacht and the private jet. For families who are sentimental about what they have built, and want it to last for generations.
Explore the collection
II · Commercial properties & builders
White-glove design for exceptional properties.
For architects, bespoke builders, developers, golf courses and hotel and hospitality owners: a signature identity and every finishing detail that sets your property apart and adds lasting value to the asset, from the front entrance to the guest suite.
Discuss a project“Everything I touch turns to gold.”
— Alexandra Rubin, Award-winning designer
What I do
Exquisite design is made to feel distinctly timeless.
I am hired to give what you own a signature. Your estate, your property, your family name: each becomes a wordmark drawn by hand, as exquisite and enduring as the asset it represents.
Private estate branding
For families: a signature wordmark and monogram for your estate, carried through linens, stationery, dining, the yacht and the private jet.
New residential development
For boutique developers and builders: a name and identity for the community, from the entrance and sales gallery to the welcome gift for every buyer.
Commercial properties
For hotels, private clubs and golf courses: a brand identity and every finishing detail your guests touch, from the lobby to the clubhouse.
One designer to handle it all.
The collection
Your branded name,
in every detail.
Once your wordmark is drawn, I carry it into everything you touch: the linens in the guest suites, the glassware at the dinner table, the stationery on the desk, the transom of the yacht and the cabin of the jet. Every piece is made to match, and made to last.
Monogram & custom typography
Letterforms drawn by hand for your family alone: a monogram, crest or wordmark no one else will ever own.
The estate
A name and mark for the residence, carried from the front gate and the library to the guest house.
Private dining
Menu design, place cards, etched glassware and custom wine labels for dinner parties, business meetings and special occasions.
Guest suites
Embroidered towels, slippers, pillows and bedding, so every guest rests in your family’s name.
Stationery
Engraved and foil-stamped cards, invitations and holiday suites worthy of being kept.
The household
Discreet embroidered details for your estate staff, from uniforms to the linens they lay out.
The yacht
Transom lettering, club mark and burgee, onboard linens, menus and guest amenities.
The private jet
Cabin linens, amenity kits, menus and onboard stationery, so home travels with you.
When to begin
Before, during
or after.
The interior designer creates the attire. I create the jewelry.
I partner with architects, interior designers and builders on private residences and on commercial properties, from hotels and private clubs to golf courses.
As plans are drawn
As the architect draws the plans, I design your wordmark to be etched into the stone, metalwork and millwork, whether a private estate, a hotel lobby or a golf clubhouse.
As the rooms come together
As furniture arrives and paint goes on the walls, I coordinate with your vendors, interior designer and builder so your linens, tableware, signage and accents are consistent throughout.
When every accent is in place
The final, personal layer that makes a beautiful property unmistakably yours, and turns a home into an heirloom.
The details
The finer details
hold the most weight.
Featured commission
Broadcliff
An heirloom collection for a private San Francisco residence: a hand-drawn wordmark and monogram carried onto linens, amenities and stationery, then to the water as the Broadcliff Private Club.
On the water
Broadcliff Private Club
Your family's name carried to sea: a club mark, onboard linens and every detail on deck.
At the stables · Concept
Cashel House & Stables
One name, from the front gate to the tack room: a cast bronze entrance plaque, debossed stationery, monogrammed grooming pieces and the quiet equestrian rooms of the house.
Yacht and stable applications shown as concept visualizations.
The work
Crafted to be kept.
The heirloom
Made to be
handed down.
The process
How I work.
A private, personal process, held in complete confidence from the first conversation.
Private consultation
I meet with you, in person or virtually, to learn about your family, your properties and the way you live, entertain and do business.
Your family story
I explore your history, heritage and taste to find the symbols and words that belong only to you.
Design
Your monogram, estate name and collection, drawn by hand and refined with you until every detail is right.
The heirloom collection
Your pieces produced with trusted artisans, finished with your own custom embosser stamp and wax seal for every occasion to come.
Investment
Begin with a conversation.
Every commission begins with a private consultation. I explore your family, your property and your vision with you, and you leave with a clear direction and a tailored proposal.
Private consultation
Fee$2,000
The first step for every commission.
- A personal session with Alexandra
- Your family story, properties and lifestyle
- Creative direction for your collection
- A tailored proposal for your commission
Private residence identity
From$30,000
Applications across the estate, yacht and jet are quoted individually.
- A wordmark and monogram drawn for your family alone
- Custom letterforms and typography
- Versions for embroidery, engraving, etching and foil
- Your custom embosser stamp and wax seal
Boutique developers
Brand identity$55,000
For golf courses, residential communities and hotels.
- A name, wordmark and brand identity for your property
- Custom typography and a signature monogram
- Signage, amenity and sales gallery applications
- Brand standards for your architects, builders and vendors
About
Alexandra (Lexy) Rubin
I am a visionary fine artist with 20 years of designing brands for Fortune 500 companies, and for companies with seven-figure revenues and beyond, looking for optimal growth.
My clients have included Avon, Colgate, Dannon and Bath & Body Works. I hold a BFA from the Rhode Island School of Design, and my work has been recognized by Graphis and GDUSA.
Today I bring that same vision to the most personal brand there is: your family's. I work with a small number of families at a time, and every commission is designed by me, from the first sketch to the final detail.
Inquire · Private homes
Begin your family’s legacy.
For private residences and estates. All inquiries and commissions are held in complete confidence.
Inquire about your homeInquire · Elevated properties
Luxury design for elevated properties.
For architects, boutique developers, builders, golf courses and hotel and hospitality owners.
Discuss your propertylexy@rubindesignco.com · (772) 208-7547 · Stuart, Florida